Our Story
Founded
on fit.
Noon Shop began in an ophthalmologist's exam room, with a problem the eyewear industry had ignored for decades. This is the story of how a doctor decided to fix it.
Twenty years.
One pattern.
Anna Park spent more than two decades as a board-certified ophthalmologist, customizing lenses down to the fraction of a diopter. Yet patient after patient returned with the same complaint, not about their vision, but about their frames.
The lenses were perfect. The frames were not. Designed around a narrow, average face, they slid down low bridges, pressed on high cheekbones, and pinched wider faces, quietly undoing the precision of the prescription underneath.
She realized the industry had solved the wrong half of the problem. Fit, the variable that determines whether a perfect prescription actually works, had been treated as an afterthought.
"I watched patient after patient leave with a perfect prescription, and a frame that negated half of it by sliding off their nose. So I set out to bring people eyewear that finally fits."
From the clinic
to the world.
Two Houses,
named for the world's cities.
Crafted from medical-grade titanium and stainless steel, lightweight, durable, and quietly luxurious. Every frame carries the name of a city that brings people together.
TR90 fronts on beta-titanium temples with a patented screwless snap hinge. Vibrant colour and shape, with no trade-off between fit and personality.
Medical-grade German stainless steel, engineered with award-winning designer Wolfgang Proksch. Thin, refined, weightless.
ANNA
PARK, MD
With more than twenty years of clinical experience, Anna Park built Noon Shop to close a gap she saw every day: while lenses are customized to each prescription, frames were designed around a limited, average set of facial standards that never reflected the diversity of real patients.
Noon Shop curates and develops eyewear engineered for a broader range of features, low-bridge noses, higher cheekbones, and diverse face shapes, combining medical insight with innovative design to deliver comfort, visual performance, and lightweight style.
A more inclusive
future for eyewear.
Through partnerships with healthcare providers, vision-benefit platforms, and employers, Noon Shop is expanding access to better-fitting eyewear, so every individual can find frames designed not only to complement their style, but to fit their unique features.